The latest iteration of the Cognitive Processor XR for 2023 enters a new chapter in its development with advanced XR Clear Image. Cognitive Processor XR with XR Clear Image: The Cognitive Processor XR replicates content the way people see and hear for an incredibly lifelike experience."Sony is proud to offer a full suite of home entertainment options for all of our consumers." "We are excited to bring a new lineup that continues to bring Sony's best spatial entertainment and gaming experiences with picture and sound," said Tyler Ishida, President of Sony Home Entertainment. Additionally, the new Eco Dashboard included on all 2023 models allows users to easily customize energy saving preferences and settings. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency and reviewing energy consumption during use. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favorite titles.Īdditionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. New this year is the ability to customize the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen 4. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The 2023 BRAVIA XR lineup also allows gamers to take their PlayStation® 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimized picture quality while gaming and streaming. The A95L and A80L models feature Acoustic Surface Audio+™ with actuators that vibrate to produce sound from the entire screen, perfectly matching with what's playing on screen. New this year, the X95L features Acoustic Multi-Audio+™, using frame tweeters to elevate the sound in a way that matches the image on screen. 2 For consumers looking for an even more immersive sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping 3 which generates phantom speakers and sound field optimization. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness and decreased blooming.Īdditionally, each model offers Acoustic Center Sync, which synchronizes the TV's audio system with the center channel of a compatible Sony soundbar turning it into the center speaker for the ultimate, immersive at-home experience. 2023 BRAVIA XR TVs have the updated Cognitive Processor XR, featuring the all new XR Clear Image on select models 2, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action.
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